Franchise chain Nord-Group acquires jakt.se, fiske.se and hund.se – a strategic step towards a stronger omnichannel solution 

 Nord-Group, one of Sweden’s fastest growing franchise companies, today announces the acquisition of the popular online shopping platforms jakt.se, fiske.se and hund.se from Nordiska Utsidangruppen. This acquisition marks an important step in Nord-Group’s efforts to expand its market share and offer customers a seamless shopping experience. 

Jonas Ås, CEO of Nord-Group, comments on the acquisition: “This is a major step in our already rapidly growing business. It is a well-run company with the country’s best domains within its segments. Through this acquisition, we can create an effective omnichannel solution to strengthen our brand in the market. Together with our physical store trade, we now give our customers the opportunity to interact with us on several different levels, regardless of where in the country they are.” 

With the integration of jakt.se, fiske.se and hund.se, Nord-Group will offer its franchisees an increased digital presence. This acquisition creates new opportunities for franchisees, which further strengthens the chain’s position in the market. “We look forward to developing these platforms further, which will benefit both our franchisees, suppliers and, above all, consumers,” adds Jonas Ås. 

Nord-Group’s vision to become a leader in the hunting, fishing, dog and horse segments is growing stronger. The company is determined to offer the market’s most attractive products, while creating a strong community among its franchisees.